May 29, 2019
Years from now when Katherine Edenbach looks back on her CFO career, 2019 might be remembered as a pendulum year – or a year when her priorities as finance leader swung from growth to profitability.
“Smaller companies are much more focused on revenue and revenue
growth, which is very important, but we need to drive a lot more
reporting around our profitability, and more understanding on that
side,” explains Edenbach, whose finance team appears poised to
administer a dose of investigative medicine to Certify’s
organization.
“We want to drive more robust reporting to focus on different areas
of the company and dig into product profitability to get a better
feel for different profitability levels.”
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